Built on What
Actually Works.
Not What Sells.
Built Differently, Inc. is a behavioral performance company. We diagnose the gap between what people know and what they actually do - and we close it.
Co-Founders • 31+ Years Together
"Most people know what to do. Built Differently shows them why they don't do it - and exactly how to change."
The Problem
Was Always Behavior.
Never Knowledge.
Coach Erik Robinson spent years in the field watching high-potential people who knew exactly what they needed to do and still couldn't make themselves do it consistently.
At the same time, Dr. Meri Robinson was building the scientific framework to explain exactly why that gap exists. side by side for over three decades, they kept arriving at the same conclusion.
Robinson
Coach Erik is the field architect of the methodology. He built this framework around a single observation: the problem is almost never what people know. It's what they cannot bring themselves to do consistently.
Robinson
Dr. Meri Robinson is the scientific and technical architect of the platform. She built the assessment methodology and the technical frameworks that turn behavioral science into something repeatable and scalable.
Connecting field-tested sales performance coaching to behavioral science at the structural level.
Work Built on Something Deeper
Built Differently was built on a conviction - that the way people work is connected to something more than tactics. Integrity, accountability, and purpose are the operating standards.
"Whatever you do, work at it with all your heart, as working for the Lord."
See Where Your
Gap Actually Is
The DNA Scan is free, takes less than 5 minutes, and gives you a real behavioral diagnosis.