1. Overview
This Privacy Policy describes how Built Differently, Inc. ("Built Differently," "we," or "our") handles personal information when you use our website, take our assessments, or engage with our behavioral performance system.
By accessing our platform, you agree to the collection and use of information as described here. This policy is part of our Terms of Use.
2. What We Collect
| Category | What We Collect |
|---|---|
| Contact Information | Name, email, phone number |
| Assessment Data | Responses to DNA Scan and DNA Index questions |
| Financial Records | Subscription and payment history (via third-party processor) |
| Enrollment Info | Athlete details and parent/guardian contact info |
3. How We Use It
- To generate your behavioral profile and DNA Prescription™
- To manage your DNA Membership and monthly check-ins
- To coordinate with Off Da Field Academy for athlete vertical enrollment
- To improve our diagnostic methodology and technical infrastructure
4. Sharing Your Data
We do not sell your data. We share information only with service providers necessary to operate our platform (e.g., LeadConnector, payment processors) or as required by law.
For athlete participants, results are shared only with the designated parent/guardian and authorized coaching staff.
5. Assessment Data Protections
Your responses are used strictly to create your diagnostic profile. We apply technical safeguards to prevent unauthorized access to individual behavioral profiles. You may request deletion of your assessment history at any time.
6. Children & Minor Participants
We comply with COPPA. For participants under 18 in our athlete vertical, we require verifiable parental or guardian consent before collecting any personal information. Parents have the right to review or delete their child's data at any time.
7. Security
We implement encryption for data in transit (TLS) and at rest. Access to backend data is restricted to authorized personnel required for service delivery.
8. Your Rights
Depending on your jurisdiction, you may have the right to access, correct, or delete your personal information. To exercise these rights, please contact us through the portal on our homepage.
9. Contact Us
Built Differently, Inc.
Delaware C Corporation
Operating principally from Maryland
Contact via our website contact form.